Courtesy of Trademark Property Co.
Texas developer Trademark Property Co. unveiled its highly anticipated plans for the redevelopment of the massive North Point Mall in Alpharetta.
Courtesy of Trademark Property Co.
The redevelopment of the mall, which will be rebranded as “North Point,” will take place in phases over the next decade, with 83 of the site’s 100 acres slated for mixed-use rezoning that will add a large component of retail, office, hotel and residential facilities. The project will retain 874,000 square feet of retail from the original 1.4 million square-foot mall.
“This is a radical reimagining of a once-dominant mall into a vibrant mixed-use community bursting with energy and people,” Trademark Founder and CEO Terry Montesi said in a press release. “The proposed redevelopment will act as a catalyst for the North Point corridor while preserving North Point as a regional destination for shopping, jobs and entertainment.”
The first phase of the master plan will add 85,200 square feet of new retail, restaurant and service space, a 50,000-square-foot retail/entertainment anchor, a 15,000-square-foot food hall, 25,000 square feet of entertainment space, 25,000 square feet of creative-office/coworking space and 320 for-rent multifamily residential units.
Courtesy of Trademark Property Co.
Ultimately, the redevelopment will add up to 315,700 square feet of new retail, restaurant and creative-office space, 120,000 square feet of office space, a 150-key hotel, more than 17 acres of civic and amenity space, 36 for-sale townhomes and 900 for-rent apartments, which will be developed in multiple phases over the next decade.
The master plan is organized in three districts: The Neighborhood, The Village and The Station.
Most social activity will be focused on The Village, which will replace the demolished portion of the mall and include patios, soft seating and covered outdoor space, as well as new buildings. The Neighborhood will host the residential component of the development and connect to the rest of North Point and Alpharetta’s Alphaloop with a network of sidewalks and trails. The Station will be the largest district and home to most commercial activity, as well as the main event space.
Courtesy of Trademark Property Co.
Trademark noted that the project is the first major development in Alpharetta east of GA-400 and ties into several long-term planning initiatives: Alpharetta’s Horizon 2040 Comprehensive Plan, the North Point Livable Centers Initiative and the Eco District of the North Point Overlay.
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