Build a sustainable mortgage business with the power of strategy, referral segments and CEO behaviors

“In my 21 years in the mortgage industry and as a dedicated coach to loan officers, I’ve understood that a strategic blueprint must back business goals for sustainable success,” writes Coach Anthony.
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Stop asking people about buying or selling — a new paradigm in real estate engagement

“Stop asking about buying or selling; instead, ask if they are thinking about moving or know anyone that may be moving,” says Jeffrey Scott Stanton, senior vice president of learning and career development for Douglas Elliman.
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11 pieces of advice from elite real estate coaches

We’re taking a look back at the year’s 11 Top Coach columnists and offering one key piece of advice from each.
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How peanut butter and jelly sandwiches supercharged our real estate game

It was one year ago, as the destructive paths of Hurricane Ian swept across Southwest Florida that Jeff Lichtenstein and his team at Echo Find Properties felt a call to action.
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Team up with a partner (or several) for prospecting success

Amy Corr, executive vice president of culture and agent development for @properties Christie’s International Real Estate, suggests teaming up with fellow agents to create a prospecting group. “This shared commitment can help keep you on track, and working in a group gives you the opportunity to share tips, ideas and challenges,” she says.
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The secret to a long, successful real estate career? Ditch the sales pitches and swagger. Just listen.

“I have seen fellow agents dish out thousands of dollars to learn ‘pitches’ and, God forbid, ‘swagger.’ I assure you there is not one past client I was honored to work with who cared about my swagger, and they would smell a sales pitch a mile away,” writes Diane Terry, a Seattle real estate industry veteran.
The post The secret to a long, successful real estate career? Ditch the sales pitches and swagger. Just listen. appeared first on Atlanta Agent Magazine.

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