Two parcels that comprise one enormous offering in Fayetteville, AR, offer a buyer a genuine opportunity to enter hog heaven.

Three structures sit on the two lots on N. Oliver Ave., and the entire property now stands as the most expensive listing in all Arkansas.

Listed for $12 million, it isn’t the structures themselves that command the multimillion-dollar valuation. It’s what sits directly across a parking lot from the property. And while “location” can often sound like a tired refrain in real estate, in this case, this pricey property makes sense of the cliché.

“It’s location, location, location. It’s right across the street from the Razorback football stadium. That location alone lends itself to popularity—and into being able to make money off of home businesses,” explains the listing agent, Mary Grace Alexander.

On fall afternoons, Donald W. Reynolds Razorback Stadium is the home of the football team of the University of Arkansas, affectionately known as the Hogs. The stadium seats 72,000 rabid Hog lovers, with expandable bleacher seating for an additional 4,000 fans.

As is the case in many college football towns, folks who live near the stadium can pocket some additional income by allowing cars to park on their property.

However, this case is different. It takes the concept of fandom to new levels.

“This homeowner is pretty much a genius. He turns just regular parking into a hospitality business,” Alexander says. “So instead of just parking cars, he’s got people out there having catered events on his property. Let’s just say: upscale tailgating. He’s had this property for quite some time, and he’s built his little empire out there.”

Between the three buildings, there are about 18 bedrooms, a couple of dozen toilets and sinks, many showers, and plenty more features to keep Razorbacks fans entertained.

“Every inch of that property is used. They’ve got it down to a science,” the agent says.

The owners raised their family in what Alexander calls the main house—which was built in 1966 and remodeled in 2013. Students often rent bedrooms, and other fans can rent rooms on a temporary basis, through vacation rental sites.

“It has seven bedrooms, and six bathrooms, and a master suite with walk-in closets,” says Alexander.

For food prep on game day, there are two large kitchens.

“The main kitchen has three ovens, two dishwashers, a refrigerator with a glass front for beverages, a regular refrigerator; and the pantry is huge, with an extra refrigerator,” the agent adds.

Alexander describes the second structure as a rental house with an annex. It was built in 1946 and renovated in 2007. The third building is a four-story dwelling built in 1997.

The total square footage is 11,320 square feet.

Inside the different buildings are multiple kitchens, game rooms, and entertaining spaces, all updated and designed with crowds in mind.

Outside, there are more than a dozen party decks, porches, or patios, and a swimming pool that sits between two of the structures.

“It’s beautifully landscaped. They freshen up the flowers for game days when football season comes around. It’s just gorgeous,” Alexander says.

There’s even a treehouse for the truly adventurous, with a tree growing through it. It has two levels and a fireman’s pole, so you can slide down the pole from one level to the other.

You’ll never miss a minute of college football action if you’re outdoors—the entire yard is wired for electricity and cable TV.

“On game days, it’s just really something to behold. You’ve got televisions everywhere,” the agent says. “You’ve got a big television over the RV garage. You’ve got a television on each level of the treehouse. You’ve got televisions on the two big decks.”

The land is zoned residential and the existing Razorbacks-related businesses convey with the sale.

For fans who want to go inside the stadium on Saturdays, there are steps leading to it directly from the property.

“It’s got quite a following, I do believe. I think pretty much everybody knows that location,” Alexander says. “On game day, wherever people are parking in the neighborhood, they go back and forth, up and down his driveway, which just kind of adds to the excitement of the day.”

While Alexander says that anyone could buy the property, one type of buyer stands out: “somebody who is a big Hogs fan who wants to continue the legacy here.”

“But I guess you don’t have to be a Hogs fan to make money off of the games, either,” she acknowledges.

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